2, Levi's Jeans

 Ok, so what does this commercial say?  It speaks out to ever little girl who has turned into a sexy woman and still wants a pony (aka me!). I love this because the target market is going after a very nice niche of women.  Excited, young, woman who feel they can do anything and their jeans need to be able to keep up!  Way to rock it out Levi!

What is this commercial lacking?  How about the fact that it's a little random?  Agreed.  Thoughts?

Shape What's to Come.

I can easily say I don't think I have ever been so proud of a company in my life.  The following video I've watched multiple times now and I just become inspired every time.  Levi's has created ShapeWhatsToCome.com, a global community encouraging women to increase their impact by connecting and collaborating with other innovative women who share their passions and interests. It's a place where mentorship has been re-imagined as a communal, peer-to-peer exchange.


This campaign is the right place to be going when it comes to how big companies should be doing not just charity work, but pushing the world we live in to be a better place. 


Watch and be inspired.

Now do something about it.