Number 9, Nike's "The Girl Effect".

My number nine in Teds 10 ads worth watching:





"This ad uses animation brilliantly to make clear the benefits of investing in a single worthy cause. It sheds light -- and hope -- on one of the most overlooked, yet promising, assets on this planet: 12-year-old girls."- TEDtalk


For those of you who still think Nike is up to no good, try this one one for size.  Nike's three minuet long kinetic type video launches their idea for, "The Girl Effect".  The interesting thing, they don't even say their name in the commercial.  I find it amazing that company with a pretty poor PR rep wouldn't plaster themselves all over this, yet they do not.  maybe that's supposed to be the idea?

While this is an awesome example of kinetic type, I feel this ad could stop about 2 min in, but it keeps going.  I feel it becomes almost too overstated yet the point is made.  Young girls need our help.

Watch and let me know what YOU think...

Why Can't More Campaigns Be Like This...?

Not long ago NIKE launched the "Make yourself" campaign just for women.  I feel this is the right direction for advertising to be going.  Dead are the days of people being told what to look like.  Today, women of the world have united and they are tell us, the advertiser what THEY  ACTUALLY look like.  We are not all "Stepford Wives" so why try and be one.  Each of us has a different way we try to get healthy and fit.  


I Say "GO NIKE"  for encouraging women to be exactly who they are and more.  Nike's Women Facebook profile is like a free gym buddy that you never knew you had.  On the “I’m Making Myself” wall women can leave comments with statements in order to inspire other ladies to follow their example. Statements starts with the phrase “I’m Making Myself,” and users can finish it with adjectives such as “strong,” “healthy,” “fit,” amazing“” and so on and then give a short description of what helps them have the above-mentioned characteristics. These statements can be commented or liked by other Nike women profile on Facebook fans making it fully interactive. 

Nike Women's I'm Making Myself Facebook

The only critique I have is this:  Why use athletes in these ads?  

The everyday woman not an athlete, she's just that a woman.  If I were to make this campaign better I would take out the hot female sports stars, go to the park and the local gyms to see who's there.  I would stop in a healthy eatery and get my photographs there.  I would seek out the health continuous, shape-up wearing, everyday women of the world.  After all in a campaign about showing off the best you, shouldn't you start with the real one?