No but seriously there really were no words the first time I saw this ad. Even though it's from 2003, when I first watched it the only thing I could physically do was let my jaw hang open and catch flies. Why? You know the answer yourself if you think about it.
Single shots, following a single item, the soccer ball with a single word to focus on -- Adidas. What makes it cool? Lots of them :D and they are so perfectly in sync! It's just down right impressive in a crazy super-hero-soccer-woman kind of way! Normal people don't do this. Hence, why we watch the FIFA World Cup. Something else this ad does well is NOT play down women's sports. If anything the commercial works to make the women more hard-core than the men, and that is an encouraging thing.
The ad was designed by Adidas to play up the rivalry between USA and China, and how could it not? If a chinese soccer team showed up for morning practice on the front lawn of your hotel...what would you do? Although, I still feel the ad stays pretty balanced when it comes to the intimidation factor. While the Chinese women are looking seriously intense with their strict discipline and uniformity, you can just feel the confidence exploding from the American side. It's American women, they're eyes are telling you, "We don't do uniform. We never have. We're not impressed. Now, let's play."
The goal was to create commercial that shows off a product, meanwhile capitalizing on the rivalry that exists between two nations. Consider this challenge, complete. I just really want to watch the game now!
No comments:
Post a Comment