The women created this ball as a renewable energy for children in developing countries. The ad from sOccet showcases an invention with revolutionary potential for the developing world; its tone matches the excitement and tremendous power of the simple idea it features. If you'll notice the splice-like nature of the shots, combined with jumps in segments works create the experience of an electrical short, meanwhile showcasing the ordinary, subtle product the entire time. Not to mention it was the brains of 4 women who put it together?! Way to go ladies!
Article from Popular Mechanics:
The Soccer Ball That Makes Electricity During the Game
The Brilliant Idea: A soccer ball that can power an LED light, providing clean energy in developing countries.
BY LOGAN WARD AND THE EDITORS OF POPULAR MECHANICS
September 29, 2010 6:30 AM
Julia Silverman, Jessica Lin and Jessica Matthews
Photograph by Nick Ruechel
Small-scale, hand-cranked generators that power lights and radios are practical in places where there’s no electricity. But they’re not a whole lot of fun. Four undergraduate students at Harvard University decided to harvest the kinetic energy of soccer, the world’s most popular sport, instead. After just 15 minutes of play, their sOccket ball could provide families in sub-Saharan Africa—where less than 25 percent of the population has access to reliable electricity—with 3 hours of LED light, a clean, efficient alternative to kerosene lamps.
The mechanics are straightforward: When the sOccket rolls, a magnetic slug slides back and forth inside an inductive coil in the ball, generating