This campaign is by far one of the boldest I've ever seen, yet it's genius! The makers of Dead Space 2 took the something that could have killed their new game, angry, disgusted moms and capitalized on it.
This campaign again, is genius! It shows moms that their young children shouldn't play this due to the gore , violence etc. meanwhile the target these ads are for love defying what their moms think (or at least they go for the thrill defiance... that is what this demographic is all about) they want the gore, want the violence and if their moms are appalled well, that's just a good time.