Wednesday, March 16, 2011

Number 7, The Chase - Intel

Ok, so you've watched this ad, and I'd say you're wondering... what makes this a worthy of Chelsey's top 10?  And what does this have to do with women? Well, the women part is a stretch, but the fact that the company uses strong female leads as their secret agent super ladies is pretty sweet.  If you watch, by doing this I feel the women are putting just a little bit of sexuality into a seemingly not so sexy electronic box.  (I mean really, at it's core, that's all a computer is).


In all actuality, what better way to talk about a computer and show everything it does than by turning a tech product demo into an exciting action film -- rolling all the different things one microprocessor can do into a single cinematic experience.  Not only is it entertaining (which I will forever subscribe the philosophy that ads must entertain), the continuous action serves its purpose creating instant excitement for an audience before they ever even touch the product.  


I'm sold. 

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