The Bargain Hunt.

After much searching today all across the interwebs I finally found a fun ad worth sharing that fits the stipulations of this blog. [Reminder to those of you who forgot, the 30 Day Marshall Mass Communications Challenge is not a 30 day Feminist rant.  March is Women's History month and thus both the journalism website as well as this blog are honoring that celebration.  Next month will be something completely different and run by an entirely new student. I for one am looking forward to seeing where else this blog can really go :D.  The sky's the limet]

Thus the BARGAIN HUNT.




The copy reads "Three Crazy Days, Starts Thursday 2 October".

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Bas Korsten, Michael Jansen
Art Director: Esin Cittone
Copywriter: Dom Nash
Photographer: Jonathan Barkat
Account: Rina Verweij, Wencke van Lankveld

I think these ads do a great job of pulling concept across.  The whole idea of having a literal hunt for fashion is SO how I know at least I feel like when I'm going out on a day like Black Friday or something.  In fact how fun would this be to run it through the ages? Have pirate women taking back their booty even...too far?  Maybe.  But seriously, what about modern gangsters / bounty hunting after their shoes, purses, tops and accessories?  Or even showing desperate housewives repelling from roofs and setting crazy traps for the animated products they covet so intensely. 

The photography is here good.  I like the bright images.  If you make them too dark and vogue wedding photography I feel it will not keep the fun feel to the experience a woman is about to have.  But you have to admit there's nothing like walking into a store and knowing you're on safari?  (ladies? you know this to be true.)  Men, let me try to relate... Call of Duty, video games... how much effort do you put into getting that new release.  The hunt to a acquire and conquer is born into you.  These ads strike that a connection and a concept on that primal level that we as advertisers don't always think about.  I dig this.