Although a tad bit on the long side, I am very thankful to my good friend Neil Garton from Morgantown, WV for posting this. It's amazing what this ad is saying. We are forcing our women to work until their grannie-hood, by paying them so little. Thanks to all the bums jiggling, and teeth licking imagery the audience visualizes (maybe in an slightly exaggerated way) what it's like to work into your late 60s. I realize my friend posted this out of possibly just entertainment, but that's what I like even more.
Real issues have become pure entertainment.
Hurrah!!! Ads doing what you were created to do.
Text Reads "The less you earn the longer you work."
About Equal Pay Day:
Equal Payday is a worldwide organization that pleads for equal pay for women. The
campaign is a Belgian initiative by the organization ‘zij-kant’ (her-side), the progressive
women’s movement in Flanders, Belgium.
On average, women earn 23% less than men and this inequality is brought to mind every
year at the end of March, because women have to work a year and 3 months (till March) to
earn as much as men do in a year.
The idea behind this year’s campaign is that ‘getting paid less equals having to work longer’.
Advertising agency Mortierbrigade has come up with a striking campaign: a remake of the
world famous Benny Benassi video ‘Satisfaction’. In the original video you see sexy young
women handle power tools in a highly sensual way. In the new video the babes have
become old women who are still doing the same work. Every one of them old grannies
around 60 years old who still have to give their best.
Jens Mortier of mortierbrigade: “‘Satisfaction’ is one of the most famous videos in the world.
Many parodies have been made, but no one has ever done this for a real advertiser, and to
address a real problem. The video is the perfect setting to symbolize women who have to
work too long. Benny Benassi himself gave his blessing to use both music and video.”
Vera Claes of zij-kant: “With this campaign we’re looking to reach young people, because
the sooner they are made aware of this injustice, the sooner they can do something about it.
Which is all the more urgent, as your current pay determines your pension. This remake was
the ideal way to do that.”
I believe they've done it. :)
PS just for your information TEDs top 10 has been revamped to Chelsey Hughes' Top 10 :D
No comments:
Post a Comment