Friday, March 4, 2011

Women do We have the Most Typical Face on the Planet?

Kentic Type: the technical name for "moving text"—is an animation technique mixing motion and text. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. It is often studied in Communication Design and Interaction Design courses 


In the design world this style of communication is becoming ever more prevalent.  This is a good thing.  Kentic Type is all about simple, easy to follow ideas, spoken through imagery and symbols.  Kentic Type makes readying fun again, not to mention it seems these days EVERYONE is using it.  This is a very important design skill and if you haven't already, and you consider yourself any sort of designer, news, ads, or otherwise my advice... learn it. 



Recently National Geographic released their video on the "Most Typical Face on the Planet".  Sorry girls, we lose, but this video is one of the best examples of kentic type I have ever seen!  Watch how the color and text guide your eyes exactly where they need to be. Entire messages are strew throughout with nothing but mere visual stimulation. The symbols used in this video also find ways of communicating multiple ideas and concepts.  At one point the video uses a water droplet to define sadness as well as the ocean.  Two totally unrelated thoughts, come together at separate moments with the same symbol. 

Watch and learn my friends.  I hope one day to be this talented:


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