John St. is a 100-person creative collaborative that uses design, digital, strategy and creative to market brands.
Their challenge: In 2010 John's St. had their toughest challenge yet, make Chelsea's 8th birthday the best one ever.
In an already cluttered birthday market the company had to pull out all the stops. Everything they had, direct mail, social media, and more had to become a full scale collaboration for the event of a lifetime.
Ok, what makes this cool? How about the fact that a company used their amazing skills for a simple girl's birthday. It's so simple, people can learn, finally, what goes into making a real ad campaign through a 2 minuet commercial. They see the types of marketing, the creative executions and how concepts all come together create more than birthday but an experience that lasts a lifetime.
Talk about creative, this is amazing! Rather than just tossing out one of their awesome campaign ideas around John St. showed the world that be their client a fortune five hundred company, or an 8 year old girl, everyone is important and requires their best attention. Great work!