Sometimes You just Really Need a Little Mad Housewife.

There's just something about it.  Something about the sound of the cork as it "pops" from the bottle.  Something about the first sweet smell as it touches your nose.  Something about the thrill of your taste buds as a perfectly chilled liquid touches your lips.  Ah, shoulders relax.  Tensions of the week melt away like ice in the summer sun. When I look down to read the side of my freshly popped cork it tells me, "This IS what's for dinner honey."  Yes, my weekend has started.

What is all this lavish luxury I've found myself in?  I give all the credit to one newly, economical wine bottling company: MAD HOUSEWIFE WINE.  If ever a company knew how to create a character for a brand, Mad Housewife Wine has done it.

Their Philosophy: "Above all else, wine should be fun, relaxing, and something you can afford to look forward to at the end of each and every day. 

This is your time. Time to enjoy a moment to yourself. A moment without the madness."

I just love how this wine hits its target.  It knows exactly what someone (especially a woman) is looking for in a glass of wine.  The company capitalizes on the fact that sometimes, the only sanity a woman can find is the time she takes to herself to get away and simply sip her cabernet.  Seriously, women, the dregs of society seems to hold us to these standards men will never understand.  No matter how hard they try they will always think like men.  Yet, here within this small bottling company and simple art a tiny taste of heaven can be reached.  (Just don't try to stay there too long ;)

That is what true advertising can do.  Not just create a connection, but give the consumer something they never even knew they needed (and that's NOT a bad thing).  Advertising should work just like a bottle of Mad Housewife; excite you and refresh you, be something you look forward to and once opened you know that only good things will come. 

Please drink responsibly.