Advertising Agency: DDB, New Zealand
Copywriter: Martin Brown, Bridget Short
Art Director: Darran Wong Kam, Pete Thompson
Ok, yes Paris Hilton may not be role model of the year, nor anything about her something worth following, BUT...look at this ad. Old new yes, but I'd never see this before. I find it amazingly well done. For a broadcast story to have an image like this selling I believe is very powerful.
Take a look at this photo, Paris isn't really even in it. Sure, she looks terrified in her reflection, but the who thing driving the eye in the ad is the look on the little dog's face. I believe using the dog and the set up of this entire image gives a slightly fun feel to a seriously not so fun situation that one of America's royals (like it or not) found herself in. By putting the image in first person audiences, even if for a brief second are allowed to be in Paris' shoes, but again the little puppy allows them to see that, well none of it can be too terrible.
Case it point. This ad totally sells to the story. Thoughts?
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