Teds 10 Ads Worth Spreading

According to the website Alltop, "The folks behind TED believe the online advertising trend that has brought an onslaught of obnoxious, in-your-face ads to our computer screens has caused more annoyance than anything else. To combat this irritating trend, TED has selected ten ads that “tell a story, share an idea, make an authentic human connection, become unforgettable.” The 2-5 minute spots may run longer than the usual 30 second commercials seen on television, but their form of intelligent engagement makes them worth watching."

Thus, for the next 10 days I have chosen to focus on 10 ads (chosen by TedTALKS) worth spreading.  At first I thought, eh lets cram them all into one day, then I watched the ads.  They are so mind blowing that  they could not truly have their due if smashed all together.  

And so, today I give you # 10:

Nokia

The World’s Smallest Stop-motion Character Animation

So what makes this ad so amazing, the people at TED say, "We love how this ad brings showcase and entertainment together, demonstrating a new smartphone's imaging capabilities through a magical, microscopic animation. (Fun fact: this ad holds a Guinness World Record as the smallest stop-motion animated film.)"

Spice Up Your Life.

Spice Girls - Giving You Everything Part 1 (see the rest on youtube).

Tonight we pay homage to one of the top selling bands of all time: The Spice Girls!  What is it about this group that made them so amazing?  They catered to everyone!  Baby Spice, Ginger Spice, Sporty Spice, Posh Spice and Scary Spice, no matter what every woman found a way to fit in somewhere.  The lifespan of the Spice Girls is something to this day fans would sell a kidney for just to see a reunion tour.  But how did they become this crazy mega pop sensation? What reeled people into loving platform shoes and peace signs?

Honestly, even after watching their documentary on youtube, I don't have much of an answer and I think that's what is fantastic.  Here is a pop singing sensation that is about one thing, "Girl Power".  No one knew when they first started to preach their message if they were going to fail or make it, and these days the odds of making it are about as slim as the space between peanut butter and jelly on a sandwich... nonexistent.  Yet, the cosmos came together and poored in just the right combination of things to equal TA-DA! Success!

I feel like if there was a way to figure out the exact combinations though, then advertising wouldn't be nearly as fun or exciting.  Having that risk of failure is something not everyone on this planet can handle, and while I'm sure the Big Man Upstairs would like a guarantee of a profit, the risk of failure definitely allows for growth in a person and a company.

Here's to the Spice Girls, to their success and GIRL POWER!

Your Mom Hates Dead Space 2

This campaign is by far one of the boldest I've ever seen, yet it's genius!  The makers of Dead Space 2 took the something that could have killed their new game, angry, disgusted moms and capitalized on it.

This campaign again, is genius!  It shows moms that their young children shouldn't play this due to the gore , violence etc. meanwhile the target these ads are for love defying what their moms think (or at least they go for the thrill defiance... that is what this demographic is all about) they want the gore, want the violence and if their moms are appalled well, that's just a good time.

Opinions?

Why Can't More Campaigns Be Like This...?

Not long ago NIKE launched the "Make yourself" campaign just for women.  I feel this is the right direction for advertising to be going.  Dead are the days of people being told what to look like.  Today, women of the world have united and they are tell us, the advertiser what THEY  ACTUALLY look like.  We are not all "Stepford Wives" so why try and be one.  Each of us has a different way we try to get healthy and fit.  


I Say "GO NIKE"  for encouraging women to be exactly who they are and more.  Nike's Women Facebook profile is like a free gym buddy that you never knew you had.  On the “I’m Making Myself” wall women can leave comments with statements in order to inspire other ladies to follow their example. Statements starts with the phrase “I’m Making Myself,” and users can finish it with adjectives such as “strong,” “healthy,” “fit,” amazing“” and so on and then give a short description of what helps them have the above-mentioned characteristics. These statements can be commented or liked by other Nike women profile on Facebook fans making it fully interactive. 

Nike Women's I'm Making Myself Facebook

The only critique I have is this:  Why use athletes in these ads?  

The everyday woman not an athlete, she's just that a woman.  If I were to make this campaign better I would take out the hot female sports stars, go to the park and the local gyms to see who's there.  I would stop in a healthy eatery and get my photographs there.  I would seek out the health continuous, shape-up wearing, everyday women of the world.  After all in a campaign about showing off the best you, shouldn't you start with the real one?