Good Design's Women's Issues Poster Design Winners Announced

Last week Good Design held a contest asking for posters that would voice world wide women's issues.  The winners in my opinion are more "children's rights" than "women's issues" but non-the-less they are the winners and do speak volumes on their subjects to which they give voice. One of the up-sides to advertising being the power to give voice to the voiceless, and that is an encouraging thought.   Check them out:

Andy Chen, on Childhood Marriage: 



Karmen Lizzul, on Childhood Obesity



and the last by Kim Rene Teige, on Human Trafficking



My real wonder is why aren't more students entering things like this?  (Nudge, Nudge, Cough, Cough, GO FOR IT!  What do you have to lose?)

Why Can't More Campaigns Be Like This...?

Not long ago NIKE launched the "Make yourself" campaign just for women.  I feel this is the right direction for advertising to be going.  Dead are the days of people being told what to look like.  Today, women of the world have united and they are tell us, the advertiser what THEY  ACTUALLY look like.  We are not all "Stepford Wives" so why try and be one.  Each of us has a different way we try to get healthy and fit.  


I Say "GO NIKE"  for encouraging women to be exactly who they are and more.  Nike's Women Facebook profile is like a free gym buddy that you never knew you had.  On the “I’m Making Myself” wall women can leave comments with statements in order to inspire other ladies to follow their example. Statements starts with the phrase “I’m Making Myself,” and users can finish it with adjectives such as “strong,” “healthy,” “fit,” amazing“” and so on and then give a short description of what helps them have the above-mentioned characteristics. These statements can be commented or liked by other Nike women profile on Facebook fans making it fully interactive. 

Nike Women's I'm Making Myself Facebook

The only critique I have is this:  Why use athletes in these ads?  

The everyday woman not an athlete, she's just that a woman.  If I were to make this campaign better I would take out the hot female sports stars, go to the park and the local gyms to see who's there.  I would stop in a healthy eatery and get my photographs there.  I would seek out the health continuous, shape-up wearing, everyday women of the world.  After all in a campaign about showing off the best you, shouldn't you start with the real one?